"MEDIA Protocol is a smart contract that turns any URL into a blockchain wallet where funds can be distributed to consumers based on how they interact with the content URL. This creates a new Audience Economy based on the value of each participant’s contribution to the success of a piece of content in their network. Benefits to Customers • Participate in a transparent economy around the content that you interact with • Exchange your interactions for frictionless access to better content • Incentivise industry actors to create better content by giving them access to your data Benefits to Brands • Activate the networks you care about for effective content distribution • Understand how to build more engaging content for audiences through better understanding of their interactions • Become a trusted partner in a content ecosystem, where you partner with tribes and the audiences you care about Implementation: MEDIA Protocol will provide early adopters with the technology and support to implement projects: • Advice on best practice support • Access to the Publisher Portal for interaction with the smart contract • SDK for seamless integration across your network of sites and applications • Access to Hybrid and Tracking Servers, and Recommendation Engines to quickly create impact See it in Action: Download CryptoCatnip from the App Store (code: cc2018) CryptoCatnip is a crypto news aggregator app using Media Protocol. It allows you to quickly browse the latest crypto news while collecting MEDIA tokens."
MPT tokens are utility tokens used as payment for promoting content on the network.
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